Why is CSAT an important metric?

Customer Satisfaction Score Metric Graph

9 January 2015 – Andrew Burns A company’s customer satisfaction score, or CSAT, may not be a crystal ball for understanding every aspect of your customers’ needs, but it can be an important indicator of whether a company is growing or slipping. The New Year rolls round and already the customer survey bandwagon is getting pretty crowded. Last year, we … Read More

Is the NPS a predictor of growth?

Net Promoter Score Predictor Growth

18 December 2014 – Andrew Cook People often comment that customer experience is the “fluffy stuff” in a company, and much like marketing, its effect can’t really be measured. Many companies use the Net Promoter Score (NPS) to measure satisfaction and our entire business is built on the technology that companies need to do this. While you can measure whether … Read More

Is it hard to be your customer?

Be Your Customer Satisfaction Strategy

18 December 2014 – Andrew Burns The Customer Effort Score (CES) is rapidly gaining popularity as a way to measure customer experience. While both the Net Promoter Score and Customer Satisfaction Score metrics measures the overall customer experience, one thing it doesn’t do is focus on whether or not your customers have to make an effort to deal with your … Read More

Aiming high on your Customer Satisfaction Score

Aiming High Customer Satisfaction Score

11 December 2014 – Andrew Burns In a competitive marketplace where businesses vie for customers, your Customer Satisfaction Score is a key differentiator and, increasingly, has become a key element of business strategy. It is therefore essential that businesses effectively manage their Customer Satisfaction Score. Why do we need a metric in the first place? There are two main reasons … Read More

Effecting efficiency and the Customer Effort Score

Efficiency Customer Effort Score Smile

05 December 2014 – Andrew Burns Measuring the key drivers of customer retention and loyalty is a key focus for organisations seeking to refine their knowledge on how transactional experiences are driving critical outcomes. Enter the Customer Effort Score: a leading indicator of consumer loyalty based on the interrelationship between customer effort, expectation and loyalty. How the Customer Effort Score … Read More

Up Your Net Promoter Score, Up Your Bottom Line

Net Promoter Score Bottom Line

28 November 2014 – Andrew Cook The rule of thumb in advertising when it comes to accessing the success of a TV commercial or any other radio, print or outdoor campaign is quite simply (and effectively), “would you share it with your friends at a braai?”. Similarly, when it comes to customer care, the benchmark of effectiveness can be measured … Read More

Building customer-centricity solutions through adaptable software

Customer Loyalty Centricity Solutions Software

21 November 2014 – Andrew Burns Business, like life, can be messy. A one-size-fits-all approach to your customer-centricity solutions in today’s fast-paced and demanding business environment no longer works. The methods companies use to observe, understand and delight its customers ideally should be moving as fast as they are. Highly adaptable strategies are not easy to implement, particularly in established … Read More

Why measuring customer satisfaction is important to reducing the churn rate

Measuring Customer Satisfaction Churn Rate Cell C Billboard

14 November 2014 – Andrew Burns Measuring customer satisfaction can help you reduce the number of unhappy customers. This is particularly vital when you consider 1st Financial Training Services’ statistic that 91% of unhappy customers will never buy from you again. Unless you want to see oversized lambasting billboards posted by disgruntled customers about your service levels (or lack thereof), you might want … Read More

Why you need customer journey mapping for your business

Customer Journey Mapping

7 November 2014 – Andrew Cook Business process optimisation is on every business leader’s agenda. Did you know that customer journey mapping is one of the most powerful tools for BPO? If you want to understand exactly what is happening across your business through the eyes of the customer, you need customer journey mapping. This is a technique that graphically … Read More

What’s your customer care strategy? Follow Mr Lawn’s example!

Customer Care Strategy

31 October 2014 – Andrew Cook Every business should have a customer care strategy. Surprisingly, most of the businesses we encounter don’t. When problems or complaints arise, as they inevitably do, a customer care strategy can make all the difference. It doesn’t matter what type of business you run – whether it’s laying lawns or offering business analytics – amazing … Read More