--- title: About Smoke CI | Customer & Employee Experience Experts description: "At the core of what we do is a simple belief: people matter. We bring customer and employee experience together, using data to spark innovation and grow your business." --- [Skip to the main content.](https://www.smokeci.com/about-us/#main-content) [![Smoke CI logo Dark](https://www.smokeci.com/hubfs/Smoke%20CI%20logo-Dark.svg "Smoke CI logo Dark")](https://www.smokeci.com) [![Smoke CI logo-Dark-02](https://www.smokeci.com/hubfs/Smoke%20CI%20logo-Dark-02.svg "Smoke CI logo-Dark-02")](https://www.smokeci.com) - [Our Solutions ](https://www.smokeci.com/about-us/#) - [ Contact Centre Feedback ](https://www.smokeci.com/contact-centre-feedback) - [ Avaya ](https://www.smokeci.com/avaya-contact-centre-surveys) - [ Genesys ](https://www.smokeci.com/genesys-contact-centre-surveys) - [ Customer Experience ](https://www.smokeci.com/customer-experience) - [ Smart Touch ](https://www.smokeci.com/smart-touch) - [ Reporting and Analytics Services ](https://www.smokeci.com/advanced-insight-and-reporting-services) - [ Voice of the Employee ](https://www.smokeci.com/voe-programme) - [Solution By Industry ](https://www.smokeci.com/about-us/#) - [ Automotive ](https://www.smokeci.com/automotivecustomerexperience) - [ Banking ](https://www.smokeci.com/banking-customer-experience) - [ Healthcare ](https://www.smokeci.com/healthcare) - [ Insurance ](https://www.smokeci.com/insurance) - [ Realty and Housing ](https://www.smokeci.com/housingexperience) - [ Retail ](https://www.smokeci.com/retail-customer-experience) - [Resources ](https://www.smokeci.com/about-us/#) - [ Articles ](https://www.smokeci.com/content) - [ Downloads ](https://content.smokeci.com/downloads) - [ FAQs ](https://www.smokeci.com/faq) - [About Us ](https://www.smokeci.com/about-us/#) - [ About Smoke CI ](https://www.smokeci.com/about-us/) - [ Careers ](https://www.smokeci.com/careers) - [ Trust Centre ](https://www.smokeci.com/trust-center) - [ Contact us ](https://www.smokeci.com/contact) Search Toggle Menu Search Toggle Menu - [Our Solutions ](https://www.smokeci.com/about-us/#) - [ Contact Centre Feedback ](https://www.smokeci.com/contact-centre-feedback) - [ Avaya ](https://www.smokeci.com/avaya-contact-centre-surveys) - [ Genesys ](https://www.smokeci.com/genesys-contact-centre-surveys) - [ Customer Experience ](https://www.smokeci.com/customer-experience) - [ Smart Touch ](https://www.smokeci.com/smart-touch) - [ Reporting and Analytics Services ](https://www.smokeci.com/advanced-insight-and-reporting-services) - [ Voice of the Employee ](https://www.smokeci.com/voe-programme) - [Solution By Industry ](https://www.smokeci.com/about-us/#) - [ Automotive ](https://www.smokeci.com/automotivecustomerexperience) - [ Banking ](https://www.smokeci.com/banking-customer-experience) - [ Healthcare ](https://www.smokeci.com/healthcare) - [ Insurance ](https://www.smokeci.com/insurance) - [ Realty and Housing ](https://www.smokeci.com/housingexperience) - [ Retail ](https://www.smokeci.com/retail-customer-experience) - [Resources ](https://www.smokeci.com/about-us/#) - [ Articles ](https://www.smokeci.com/content) - [ Downloads ](https://content.smokeci.com/downloads) - [ FAQs ](https://www.smokeci.com/faq) - [About Us ](https://www.smokeci.com/about-us/#) - [ About Smoke CI ](https://www.smokeci.com/about-us/) - [ Careers ](https://www.smokeci.com/careers) - [ Trust Centre ](https://www.smokeci.com/trust-center) - [ Contact us ](https://www.smokeci.com/contact) [Facebook ](https://www.smokeci.com/about-us/#0) [Instagram ](https://www.smokeci.com/about-us/#0) [Linkedin ](https://www.smokeci.com/about-us/#0) [X ](https://www.smokeci.com/about-us/#0) [YouTube ](https://www.smokeci.com/about-us/#0) [Medium ](https://www.smokeci.com/about-us/#0) # We believe that people matter We bring together what your customers and employees have to say, and use those insights to spark innovation and grow your business. We make it easy to improve customer experience, giving you the tools to make big changes without the fuss.   ### Our Offices We are a leading customer and employee experience company based in South Africa. Our global presence is anchored in the vibrant cities of London and Johannesburg. See more about each of these locations by selecting one of our locations below. - South Africa - United Kingdom ### Johannesburg 66 Peter Place, Ground Floor Building 1, Hurlingham, Sandton, 2070 +27 11 462 9881 info@smokeci.com   ### London 13 Whitchurch Lane Edgware Middlesex HA8 6JZ +27 11 462 9881 [info@smokeci.com](mailto:info@smokeci.com)   ### Our Leadership Get to know the people behind Smoke CI. Our leadership team brings together experience, expertise and a shared commitment to helping organisations make better decisions through customer and employee insight. ![Andrew](https://www.smokeci.com/hs-fs/hubfs/Andrew.png?width=370&height=250&name=Andrew.png) #### Andrew Cook ##### Founder & Chairman of the Board Andrew approaches his role with a singular, unwavering passion: to elevate customer service to its highest pedestal. For him, it's more than just a mission; it's an obsession. He champions the philosophy that every customer, regardless of the currency they trade in – be it Dollars, Pounds, Euros, Rands, or Yen – deserves to receive service that honours their investment of time and money. With a keen focus on bridging the gap between companies and their customers, Andrew dedicates himself to refining the customer feedback loop. His expertise lies in leveraging this valuable feedback to streamline business processes, ensuring that both large and small organisations can achieve operational excellence. Andrew's commitment ensures that every customer interaction is not just a transaction, but a step towards building a better, more responsive business. [*Linkedin*](https://www.linkedin.com/in/andrew-cook-723b785/) ![Grant](https://www.smokeci.com/hs-fs/hubfs/Grant.png?width=370&height=250&name=Grant.png) #### Grant Ansell ##### Chief Executive Officer Grant’s vision is for SmokeCI to lead by example in providing exceptional customer service, through an engaged team of professionals, which he believes both go hand in hand with being a high-performing business. Grant believes that by gaining a deep understanding of clients’ unique needs and operations, solutions can be crafted to not only achieve but surpass client goals and expectations. Under his leadership, SmokeCI aims to shift how businesses connect with their customers and employees, to transform ordinary interactions into extraordinary experiences. [*Linkedin*](https://www.linkedin.com/in/grant-ansell-725731293/) ![Untitled (370 x 250 px) (1)](https://www.smokeci.com/hubfs/Untitled%20(370%20x%20250%20px)%20(1).png) #### Dawn Spinks ##### Chief Financial Officer Dawn is a seasoned Chartered Accountant with over 20 years of experience in financial management, both locally and internationally. She brings a strategic, analytical approach to overseeing the financial operations, ensuring long-term stability and sustainable growth. With a career spanning diverse industries, Dawn combines deep financial expertise with a commercial mindset, ensuring that financial decisions align with the company’s broader mission to deliver exceptional customer experiences. Her international exposure gives her a unique perspective on navigating complex regulatory environments and managing cross-border financial challenges. Dawn is passionate about building financially resilient businesses that create lasting value for clients, employees, and stakeholders. [*Linkedin*](https://www.linkedin.com/in/dawn-spinks-63a9a294/) Add your content here. Add your content here. Add your content here. ![Ruan](https://www.smokeci.com/hs-fs/hubfs/Ruan.png?width=370&height=250&name=Ruan.png) #### Ruan Prinsloo ##### Chief Technology Officer Ruan stands as the paragon of IT support and BI, embodying the very qualities that every manager seeks in a team member. His impeccable self-management and discipline mean that follow-ups are a thing of the past; tasks are not just completed, but done so with a punctuality and precision that speak volumes of his attention to detail. His adeptness at juggling multiple tasks while maintaining an unwavering focus is truly remarkable, ensuring that every project milestone is met with success.Ruan's problem-solving capabilities are extraordinary, always one step ahead in identifying and navigating through potential challenges. His readiness to lend a hand and his overall amiable nature make him not just a fantastic team player, but also a delightful presence in the workplace. Ruan is not just a dream team member; he's the benchmark for professional excellence. [*Linkedin*](https://www.linkedin.com/in/ruan-prinsloo-03600139/) ![Rob Shelton](https://www.smokeci.com/hs-fs/hubfs/Rob.png?width=370&height=250&name=Rob.png) #### Rob Shelton ##### Enterprise Sales Manager Rob is a dynamic professional whose passion lies in unlocking the transformative power of customer feedback. He thrives on guiding businesses to unearth, comprehend, and disseminate intelligent insights that are ripe with actionable potential. His daily pursuit is to create substantial value for clients worldwide, meticulously aligning their needs with our suite of offerings. At the heart of Rob's ethos is the cultivation of enduring relationships with clients and partners alike. He views these relationships not merely as connections but as the foundational pillars of his approach. Rob's commitment to fostering these bonds is matched only by his dedication to delivering excellence and innovation in every solution he crafts. [*Linkedin*](https://www.linkedin.com/in/robshelton/) Add your content here. Add your content here. ### Join Our Professional Team We are always on the hunt for new talent. If you are a developer, IT professional, Marketer or Customer Success Manager looking to join a team of people who are passionate about what they do and where people matter look no further. [ Explore Our Our Careers ](https://www.smokeci.com/careers) ![Join-us](https://www.smokeci.com/hubfs/Join-us.png "Join-us") ## Are you ready to leverage the power of feedback in your world? Ready to talk? Reach out to experience engaged intelligence, book a demo or find out more about Smoke CI today.  Our Solutions Our Solutions - [Contact Centre Feedback](https://www.smokeci.com/contact-centre-feedback) - [Customer Experience](https://www.smokeci.com/customer-experience) - [Smart Touch](https://www.smokeci.com/smart-touch) - [Reporting and Analytics Services](https://content.smokeci.com/advanced-insight-and-reporting-services) - [Voice of the Employee](https://www.smokeci.com/voe-programme) Industry Solutions Industry Solutions - [Automotive](https://www.smokeci.com/automotivecx) - [Financial Services](https://www.smokeci.com/financial-services-cx) - [Healthcare](https://www.smokeci.com/healthcare-industry) - [Realty and Housing](https://www.smokeci.com/housingresidential) About Smoke CI About Smoke CI - [Articles](https://www.smokeci.com/content) - [Resources](https://content.smokeci.com/downloads) - [About Us](https://www.smokeci.com/about-us/) - [Careers](https://content.smokeci.com/careers) - [Vacancies](https://www.smokeci.com/vacancies) - [Trust Centre](https://www.smokeci.com/trust-center) Contact Us Contact Us [![Smoke CI Logo White](https://www.smokeci.com/hubfs/Smoke%20CI%20logo-Light.svg) ](https://www.smokeci.com) - [Terms of Use](https://www.smokeci.com/legal-notices/website-disclaimer-and-terms-of-use) - [Privacy Policy](https://www.smokeci.com/legal-notices/privacy-policy) © 2026 Smoke CI [Facebook ](https://www.facebook.com/smokecis/)[X ](https://twitter.com/smokecis?lang=en)[Linkedin ](https://za.linkedin.com/company/smoke-customer-intelligence)[YouTube ](https://www.youtube.com/c/Smokeccs) Return to top