Andrew Cook
Founder & Chairman of the Board
Andrew approaches his role with a singular, unwavering passion: to elevate customer service to its highest pedestal. For him, it's more than just a mission; it's an obsession. He champions the philosophy that every customer, regardless of the currency they trade in – be it Dollars, Pounds, Euros, Rands, or Yen – deserves to receive service that honours their investment of time and money. With a keen focus on bridging the gap between companies and their customers, Andrew dedicates himself to refining the customer feedback loop. His expertise lies in leveraging this valuable feedback to streamline business processes, ensuring that both large and small organisations can achieve operational excellence. Andrew's commitment ensures that every customer interaction is not just a transaction, but a step towards building a better, more responsive business.
Grant Ansell
Chief Executive Officer
Werner Visagie
Head of Finance, Legal and Compliance
Werner is a staunch advocate for the empowering force of knowledge in the financial sector. With his profound belief that understanding leads to excellence, he is dedicated to merging Customer Experience metrics with financial data. This integration provides finance professionals with pivotal insights into customer behaviours and their subsequent effects on revenue streams. His strategic vision is focused on enhancing financial planning and fostering informed, comprehensive business decisions. Werner is committed to fine-tuning Smoke CI's financial health, maximising value for both our employees and shareholders. His leadership ensures that we not only sustain but also grow our ability to offer clients cost-effective solutions that deliver tangible benefits and drive real business value.
Sarah Lubbe
Chief Revenue Officer
Sarah is a seasoned expert in the realms of sales, customer success and marketing. Her fervour lies in empowering companies to truly hear their customers, transforming feedback into actionable data that drives value and makes logical sense. With a deft hand, she orchestrates a symphony of various disciplines, creating integrated solutions that not only meet but exceed the needs of our clients and channel partners.Her strategic approach is centred on leveraging Customer Experience feedback to provide the deep insights our clients require to enhance their businesses. Sarah's leadership ensures that every piece of customer feedback is a stepping stone towards building stronger, more customer-focused enterprises.
Ruan Prinsloo
Head of Technical Operations
Ruan stands as the paragon of IT support and BI, embodying the very qualities that every manager seeks in a team member. His impeccable self-management and discipline mean that follow-ups are a thing of the past; tasks are not just completed, but done so with a punctuality and precision that speak volumes of his attention to detail. His adeptness at juggling multiple tasks while maintaining an unwavering focus is truly remarkable, ensuring that every project milestone is met with success.Ruan's problem-solving capabilities are extraordinary, always one step ahead in identifying and navigating through potential challenges. His readiness to lend a hand and his overall amiable nature make him not just a fantastic team player, but also a delightful presence in the workplace. Ruan is not just a dream team member; he's the benchmark for professional excellence.
Rob Shelton
Enterprise Sales Manager
