Customer Feedback, Done Right.
Not just surveys. Not just dashboards. A tailored system to gather, understand, and act on feedback - built around your people, your customers, and your goals.
Customer feedback shouldn’t be hard to give, or hard to use.
That’s why we design flexible, multi-channel feedback systems that fit your customers and your internal teams. From digital surveys and WhatsApp to voice prompts and face-to-face methods, Smoke CI helps you collect insights in the moments that matter, and actually act on them.
Built around your systems. Backed by real support. Designed to help your business grow through better decisions, made faster.
Every Channel. Every Customer
Voice Surveys
Post-call surveys using rating scales and voice notes to capture feedback after a call.
👍Why it works:
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High response rates
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Emotional immediacy
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Direct link to agent coaching or escalation
👉Great for: Call centres, support teams, service recovery.
Contact Centre
QR Code Surveys
Scannable codes in physical spaces, linking directly to a digital survey on any device.
👍Why it works:
- Easy to access with a scan
- Flexible by location
- Capture feedback from "unknown" customers
👉Great for: Waiting areas, events, on-site service teams, till slips
In-person
Traditional
CATI Surveys
Structured phone interviews ideal for gathering detailed, qualitative feedback.
👍Why it works:
- Adds empathy to feedback
- In-moment clarification
- Ideal for complex topics and high-value customers
👉Great for: Customer deep dives, B2B feedback, or less tech-enabled audiences
Traditional
In-person
Kiosk Surveys
On-site feedback using a tablet or touchscreen device, ideal for point of service
👍Why it works:
- Simple, self-service format
- Great for high traffic areas
- Brandable, trackable and flexible by location
👉Great for: Retail stores, branches, clinics, events, service counters
In-person
Traditional
USSD Surveys
Menu driven surveys using short codes. Opt- in at no cost to respondents.
👍Why it works:
- Works on basic phones
- Cost effective for customers
- Accessible to remote or low-data audiences
👉Great for: Financial or digitally inclusive feedback, African Markets
Mobile
Traditional
SMS Surveys
Short, text-based surveys sent directly to your customers’ phones - no data required.
👍Why it works:
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Familiar and fast
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Great response rates
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Ideal for transactional or follow-up feedback
👉Great for: Retail, contact centres, post service interactions
Contact Centre
Mobile
WhatsApp Surveys
Feature rich surveys in WhatsApp to engage in a chat or nudge to action.
👍Why it works:
- Allows for rich engagement
- Asynchronous feedback
- Trusted channel with huge user adoption
👉Great for: Digital-savvy audiences, and post-service check-ins.
Mobile
Digital
Web Surveys
Survey embedded on websites as pop-ups, forms or after specific actions.
👍Why it works:
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Easy to customise
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Low friction for visitors
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Great for UX, or online interactions
👉Great for: Online retail, customer portals, product pages, help centres
Mobile
Digital
Chat Surveys
Survey initiated post live or chatbot interaction to test and compare experiences.
👍Why it works:
- Human vs bot comparison
- Automated triggers
- Gathers feedback on quick engagements
👉Great for: Service team measurement, Bot training, issue resolution
Digital
Contact Centre
Email Surveys
Surveys sent via email, triggered by events, interactions or for research.
👍Why it works:
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Accessible and familiar
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Fully branded surveys
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Great for in-depth questionnaires
👉Great for: Customer Journeys, research, post interaction feedback
Digital
Contact Centre

From Simple to Sophisticated. Feedback Programmes That Fit
At Smoke CI, we don’t hand you a platform and disappear.
We partner with you to build a feedback programme that fits - whether you're starting small, scaling fast, or refining a mature strategy.
From fast digital surveys to blended, multi-channel approaches, we tailor everything to your business, your team, and your level of CX readiness.
🤓Step 1: We Design It With You
Every great programme starts with the right fit. We work with your team to map out channels, timing, and goals—whether you’re starting fresh or evolving what’s already there.
💪Step 2: We Deliver It on Eyerys
Our platform brings it all together. Eyerys handles collection, routing, alerts, and reporting, so your teams get the insights they need, when they need them.
👊Step 3: We Help You Evolve
Your Customer Success Manager sticks with you - reviewing results, optimising flows, and scaling the programme as your business grows.
Want to Know More?
Looking for more information? Tell us what you'd like to know and we'll get back to you via email.

