Smoke Customer Intelligence

1 min read

The Unsung Hero of Customer Journeys; Why Businesses Need Smart Touch.

In every great story, there’s a hero. But sometimes, the most powerful heroes work behind the scenes quietly ensuring success, eliminating obstacles, and keeping everything on track. In the world of customer experience (CX), that hero is Smoke CI’s...

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2 min read

When Numbers Don’t Cut It: Why Verbatims Still Matter in CX.

We live in the age of instant feedback. Five-star ratings. Emojis. One-click surveys. Data at scale. But when was the last time you heard something...

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2 min read

Designing for Dignity: Why South Africans Value Empathy Over Speed.

Customer experience isn’t just about what gets done. It’s about how it feels while it’s happening.

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2 min read

CX is Local, Here’s why that matters.

You fixed the issue. You answered the call. You followed the process.

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3 min read

7 Reasons to Add Telephonic Interviews into Your CX Programme.

In customer experience today, “listening” has become synonymous with “measuring.”

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Team of CX professionals debating results and the consequences thereof.

2 min read

The Cost of Poor Feedback Management: Why VOC Matters

Effective feedback management is the cornerstone of exceptional customer experience (CX). When businesses neglect structured feedback collection and...

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CX Lessons from the Easter Bunny

3 min read

What the Easter Bunny Can Teach Us About Customer Experience

When you think about great customer experience (CX), the Easter Bunny probably isn’t the first expert that comes to mind. But hear us out – there is...

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CX Professionals Going over their CX

2 min read

How Eyerys Reporting Helps You Drive CX Improvements

When your customers are driven by their feelings, actionable insights are the key to retention. However, the challenge lies in transforming mountains...

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5 Important Questions before you partner with a CX Provider

2 min read

5 Questions to Ask Before Partnering with a Customer Experience Provider

Choosing the right Customer Experience (CX) partner is a critical decision that can shape your organisation’s ability to deliver exceptional customer...

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1 min read

Don’t Rely on Luck: Tips to Improve Your CX Journey

While St. Patrick’s Day might be all about shamrocks, luck, and green, when it comes to customer experience (CX), relying on luck is not a strategy...

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1 min read

Best Practices for Engagement in Employee and Customer Service

Engaged employees are at the heart of delivering exceptional customer service, particularly in contact centres. When employees feel valued, their...

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CXMs planning their CX strategy

2 min read

Making the most of your hard-developed customer journey mapping and experience management.

Not understanding your customer journey can be a little like reading a map without street names, and we don’t mean Google Maps or Waze.

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How to use Sentiment analysis to help understand your customer

2 min read

How Sentiment Analysis and AI Can Boost Your Customer Experience!

Ever wished you could read your customers' minds? While we haven’t quite mastered telepathy yet, sentiment analysis is the next best thing!...

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Busy people making use of technology throughout the day

2 min read

How Voice and Conversational AI Transform Customer Experience!

Picture this: it’s a busy day, and your customers don’t have time to type out lengthy messages or navigate complicated menus. They just want...

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1 min read

Unlock the Secrets to Higher Survey Response Rates

Discover the insights from 2+ million responses across 10 industries and 5 survey methods in our comprehensive benchmark study.

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Discover How Smart Touch Transforms Customer Journeys

Driving Compliance and Operational Efficiency Explore how SmokeCI’s Smart Touch solution revolutionised the compliance processes for a leading UK...

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Smoke Signals: A look back at Q3

1 min read

Smoke Signals: Highlights from Q3

As we approach the holiday season, I’m excited to reflect on the past quarter and share some highlights that truly showcase the spirit of...

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