Smoke Customer Intelligence

2 min read

Lessons from the Grinch

Smoke Customer Intelligence: 11 December 2025

Before the year wraps up, let’s take a moment to reflect on one of Christmas’s most timeless stories, The Grinch Who Stole Christmas. Hidden between...

1 min read

SmokeCI Announces Ruan Prinsloo as Chief Technology Officer

Smoke Customer Intelligence: 07 November 2025

[Johannesburg, November 2025] – Smoke CI, a leader in Customer Experience solutions, is pleased to announce the promotion of Ruan Prinsloo to Chief...

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From Clutter to Clarity: Your CX Spring Reset

Smoke Customer Intelligence: 01 September 2025

Spring is the season of fresh starts, a time to declutter, reset, and make space for what truly matters. While most of us focus on cleaning our homes...

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What the Data Really Says: 6 CX Myths South African Consumers Debunked

Smoke Customer Intelligence: 28 July 2025

Why your assumptions might be costing you loyalty, and what to do instead

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The Future of Business Growth is Smart Touch

Smoke Customer Intelligence: 22 July 2025

Businesses that thrive are those that continuously refine and optimise their customer interactions. Smart Touch is not just an automation tool - it’s...

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Listening That Works: Why CX Needs More Than Channels

Smoke Customer Intelligence: 14 July 2025

Good feedback isn’t just collected. It’s earned.

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CX for Every Customer: Reaching the Voices Digital Misses

Smoke Customer Intelligence: 09 July 2025

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More Than Digital: Why Channel Fit Beats Channel Flash

Smoke Customer Intelligence: 30 June 2025

Modern CX isn’t about being everywhere. It’s about being in the right place, at the right time and in the right way.

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The Superpower That Transforms Business Growth

Smoke Customer Intelligence: 25 June 2025

Every great superhero has a signature ability, their unique advantage that sets them apart. In the business world, that superpower is automation, and...

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The Feedback Fade: Why South Africans Are Going Quiet.

Smoke Customer Intelligence: 16 June 2025

And Why That Should Worry You More Than a Complaint Ever Did

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The Unsung Hero of Customer Journeys; Why Businesses Need Smart Touch.

Smoke Customer Intelligence: 10 June 2025

In every great story, there’s a hero. But sometimes, the most powerful heroes work behind the scenes quietly ensuring success, eliminating obstacles,...

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When Numbers Don’t Cut It: Why Verbatims Still Matter in CX.

Smoke Customer Intelligence: 03 June 2025

We live in the age of instant feedback. Five-star ratings. Emojis. One-click surveys. Data at scale. But when was the last time you heard something...

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Designing for Dignity: Why South Africans Value Empathy Over Speed.

Smoke Customer Intelligence: 26 May 2025

Customer experience isn’t just about what gets done. It’s about how it feels while it’s happening.

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Automation is Your Business’s Superpower.

Smoke Customer Intelligence: 20 May 2025

How Smart Touch Enhances Efficiency

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CX is Local, Here’s why that matters.

Smoke Customer Intelligence: 12 May 2025

You fixed the issue. You answered the call. You followed the process.

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7 Reasons to Add Telephonic Interviews into Your CX Programme.

Smoke Customer Intelligence: 05 May 2025

In customer experience today, “listening” has become synonymous with “measuring.”

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The Cost of Poor Feedback Management: Why VOC Matters

Smoke Customer Intelligence: 22 April 2025

Effective feedback management is the cornerstone of exceptional customer experience (CX). When businesses neglect structured feedback collection and...

3 min read

What the Easter Bunny Can Teach Us About Customer Experience

Smoke Customer Intelligence: 17 April 2025

When you think about great customer experience (CX), the Easter Bunny probably isn’t the first expert that comes to mind. But hear us out – there is...

2 min read

How Eyerys Reporting Helps You Drive CX Improvements

Smoke Customer Intelligence: 08 April 2025

When your customers are driven by their feelings, actionable insights are the key to retention. However, the challenge lies in transforming mountains...