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Customer Satisfaction Strategy

Sewing machine foot and tape measure to illustrate

1 min read

Tailoring your CX Experience.

Picture of Smoke Customer Intelligence Smoke Customer Intelligence: 25 April 2024

No two businesses are identical. Just like a pair of denim jeans - they might look similar and be called jeans, but each pair has subtle differences...

Customer Satisfaction Strategy
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Woman confused between the differences of Touchpoint vs Journey Mapping

1 min read

What's the difference between Touchpoint Mapping and Customer Journey Mapping?

Picture of Smoke Customer Intelligence Smoke Customer Intelligence: 18 April 2024

You’ve probably heard these terms before, but we’ve recently heard them used interchangeably. Now some might argue that this is a mild mistake, but...

Customer Satisfaction Strategy
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