Smoke CI Articles

2 min read

When Numbers Don’t Cut It: Why Verbatims Still Matter in CX.

We live in the age of instant feedback. Five-star ratings. Emojis. One-click surveys. Data at scale. But when was the last time you heard something...

1 min read

Driving Compliance and Customer Satisfaction Across Africa

Listen to this article by clicking the player above. Managing customer experience across the African continent, with its diverse regulations and...