2 min read
Andrew Cook: 31 October 2014
Every business should have a customer care strategy. Surprisingly, most of the businesses we encounter don’t. When problems or complaints arise, as they inevitably do, a customer care strategy can make all the difference.
Read More
2 min read
Andrew Burns: 24 October 2014
As we enter the “age of the customer”, we need to use and understand all of the tools that can assist businesses in getting to know their customers...
2 min read
Andrew Cook: 17 October 2014
As business shifts focus from big data to data analytics, we’re starting to find that more businesses are benefiting from the value that can be...
2 min read
Andrew Burns: 09 October 2014
Do you remember the comedy film What Women Want, starring Mel Gibson and Helen Hunt? Many organisations feel like customer requirements are similar...
2 min read
Andrew Burns: 02 October 2014
American author Ernest Hemingway once said, “When people talk, listen completely. Most people never listen.” It is good, practical advice that...
2 min read
Andrew Burns: 26 September 2014
Did you know that in the time it took you to read this sentence over 204 million emails had been sent around the world? It is a statistic that both...
2 min read
Andrew Cook: 19 September 2014
Customer satisfaction has become absolutely essential in achieving business objectives as it provides a metric against which to measure and improve...
2 min read
Andrew Cook: 12 September 2014
The importance of sound customer experience management solutions cannot be stressed enough. It provides business with the differentiator that’s...
3 min read
Andrew Burns: 04 September 2014
Survey. It’s a word that often evokes a shrug and a “meh” from customers. Another company, another survey. What’s the point?
1 min read
Smoke Customer Intelligence: 03 September 2014
Smoke CCS played a key role at this year’s International Avaya Users Group (IAUG) South African Chapter Conference that took place from 24-27 August,...
2 min read
Andrew Cook: 29 August 2014
We’ve discussed the importance of customer journey mapping in previous posts, but let’s have a look at a real-life example:
2 min read
Andrew Burns: 22 August 2014
Customer experience management. It sounds so simple on paper, but there is just one variable that’s difficult to control: the people.
2 min read
Andrew Cook: 15 August 2014
Creating a business that is focused on customer centricity can be challenging. You may need to address your business’ culture and how your employees...
