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Is the NPS a predictor of growth?
18 December 2014 – Andrew Cook
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18 December 2014 – Andrew Cook
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In a competitive marketplace where businesses vie for customers, your Customer Satisfaction Score is a key differentiator and, increasingly, has...
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Measuring the key drivers of customer retention and loyalty is a key focus for organisations seeking to refine their knowledge on how transactional...
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The rule of thumb in advertising when it comes to accessing the success of a TV commercial or any other radio, print or outdoor campaign is quite...
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Business, like life, can be messy. A one-size-fits-all approach to your customer-centricity solutions in today’s fast-paced and demanding business...
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7 November 2014 – Andrew Cook
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Measuring customer satisfaction can help you reduce the number of unhappy customers. This is particularly vital when you consider 1st Financial...
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Every business should have a customer care strategy. Surprisingly, most of the businesses we encounter don’t. When problems or complaints arise, as...
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As we enter the “age of the customer”, we need to use and understand all of the tools that can assist businesses in getting to know their customers...
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As business shifts focus from big data to data analytics, we’re starting to find that more businesses are benefiting from the value that can be...
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Do you remember the comedy film What Women Want, starring Mel Gibson and Helen Hunt? Many organisations feel like customer requirements are similar...
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American author Ernest Hemingway once said, “When people talk, listen completely. Most people never listen.” It is good, practical advice that...
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Did you know that in the time it took you to read this sentence over 204 million emails had been sent around the world? It is a statistic that both...
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Customer satisfaction has become absolutely essential in achieving business objectives as it provides a metric against which to measure and improve...
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The importance of sound customer experience management solutions cannot be stressed enough. It provides business with the differentiator that’s...
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Survey. It’s a word that often evokes a shrug and a “meh” from customers. Another company, another survey. What’s the point?
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Smoke CCS played a key role at this year’s International Avaya Users Group (IAUG) South African Chapter Conference that took place from 24-27 August,...
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We’ve discussed the importance of customer journey mapping in previous posts, but let’s have a look at a real-life example:
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Customer experience management. It sounds so simple on paper, but there is just one variable that’s difficult to control: the people.
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Creating a business that is focused on customer centricity can be challenging. You may need to address your business’ culture and how your employees...