--- title: Hone your Craft description: It has been said that it takes 10000 hours to become an expert. After a decade, Smoke CI has collectively achieved more than 100000 hours of CX expertise. image: https://www.smokeci.com/hubfs/Hone.jpg --- [Skip to the main content.](https://www.smokeci.com/content/hone-your-craft#main-content) [![Smoke CI logo Dark](https://www.smokeci.com/hubfs/Smoke%20CI%20logo-Dark.svg "Smoke CI logo Dark")](https://www.smokeci.com) [![Smoke CI logo-Dark-02](https://www.smokeci.com/hubfs/Smoke%20CI%20logo-Dark-02.svg "Smoke CI logo-Dark-02")](https://www.smokeci.com) - [Our Solutions ](https://www.smokeci.com/content/hone-your-craft#) - [ Contact Centre Feedback ](https://www.smokeci.com/contact-centre-feedback) - [ Avaya ](https://www.smokeci.com/avaya-contact-centre-surveys) - [ Genesys ](https://www.smokeci.com/genesys-contact-centre-surveys) - [ Customer Experience ](https://www.smokeci.com/customer-experience) - [ Smart Touch ](https://www.smokeci.com/smart-touch) - [ Reporting and Analytics Services ](https://www.smokeci.com/advanced-insight-and-reporting-services) - [ Voice of the Employee ](https://www.smokeci.com/voe-programme) - [Solution By Industry ](https://www.smokeci.com/content/hone-your-craft#) - [ Automotive ](https://www.smokeci.com/automotivecustomerexperience) - [ Banking ](https://www.smokeci.com/banking-customer-experience) - [ Healthcare ](https://www.smokeci.com/healthcare) - [ Insurance ](https://www.smokeci.com/insurance) - [ Realty and Housing ](https://www.smokeci.com/housingexperience) - [ Retail ](https://www.smokeci.com/retail-customer-experience) - [Resources ](https://www.smokeci.com/content/hone-your-craft#) - [ Articles ](https://www.smokeci.com/content) - [ Downloads ](https://content.smokeci.com/downloads) - [ FAQs ](https://www.smokeci.com/faq) - [About Us ](https://www.smokeci.com/content/hone-your-craft#) - [ About Smoke CI ](https://www.smokeci.com/about-us/) - [ Careers ](https://www.smokeci.com/careers) - [ Trust Centre ](https://www.smokeci.com/trust-center) - [ Contact us ](https://www.smokeci.com/contact) Search Toggle Menu Search Toggle Menu - [Our Solutions ](https://www.smokeci.com/content/hone-your-craft#) - [ Contact Centre Feedback ](https://www.smokeci.com/contact-centre-feedback) - [ Avaya ](https://www.smokeci.com/avaya-contact-centre-surveys) - [ Genesys ](https://www.smokeci.com/genesys-contact-centre-surveys) - [ Customer Experience ](https://www.smokeci.com/customer-experience) - [ Smart Touch ](https://www.smokeci.com/smart-touch) - [ Reporting and Analytics Services ](https://www.smokeci.com/advanced-insight-and-reporting-services) - [ Voice of the Employee ](https://www.smokeci.com/voe-programme) - [Solution By Industry ](https://www.smokeci.com/content/hone-your-craft#) - [ Automotive ](https://www.smokeci.com/automotivecustomerexperience) - [ Banking ](https://www.smokeci.com/banking-customer-experience) - [ Healthcare ](https://www.smokeci.com/healthcare) - [ Insurance ](https://www.smokeci.com/insurance) - [ Realty and Housing ](https://www.smokeci.com/housingexperience) - [ Retail ](https://www.smokeci.com/retail-customer-experience) - [Resources ](https://www.smokeci.com/content/hone-your-craft#) - [ Articles ](https://www.smokeci.com/content) - [ Downloads ](https://content.smokeci.com/downloads) - [ FAQs ](https://www.smokeci.com/faq) - [About Us ](https://www.smokeci.com/content/hone-your-craft#) - [ About Smoke CI ](https://www.smokeci.com/about-us/) - [ Careers ](https://www.smokeci.com/careers) - [ Trust Centre ](https://www.smokeci.com/trust-center) - [ Contact us ](https://www.smokeci.com/contact) [Facebook ](https://www.smokeci.com/content/hone-your-craft#0) [Instagram ](https://www.smokeci.com/content/hone-your-craft#0) [Linkedin ](https://www.smokeci.com/content/hone-your-craft#0) [X ](https://www.smokeci.com/content/hone-your-craft#0) [YouTube ](https://www.smokeci.com/content/hone-your-craft#0) [Medium ](https://www.smokeci.com/content/hone-your-craft#0) 1 min read # Hone your Craft [![Picture of Smoke Customer Intelligence](https://www.smokeci.com/hubfs/2023%20Smoke%20CI%20Website%20Assets/C2A%20Images/Icon-Jpeg.jpg) Smoke Customer Intelligence ](https://www.smokeci.com/content/author/smoke-customer-intelligence) : Updated on February 20, 2024 [Smoke CI News](https://www.smokeci.com/content/tag/smoke-ci-news) ![Hone your Craft](https://www.smokeci.com/hubfs/Hone.jpg) It has been said that it takes 10 000 hours to become an expert at something. After a decade, the team at Smoke CI has collectively achieved more than 100 000 hours of CX expertise, but everyday, we continue to challenge ourselves to be better than we were yesterday     **Everyday, be better than yesterday**   Building a team with deep expertise starts with recruitment, and the way that we seek out individuals who are not only at the top of their games, but also have the intrinsic drive to always become better at what they do - from a skills , leadership and  team contribution perspective.  When people are given the environment and opportunity to push themselves, more often than not, they deliver results that are far greater than they ever imagined possible. We know that our organisation is only as strong as the people in it - since everything from our tech to our customer service is the result of the combined and individual effort of our employees. Honing our craft is something we take seriously. From keeping our skills up-to-date in the latest and greatest in our fields to building our collective wisdom around customer experience and ensuring that our tech is built by experts, we strive to make sure that we are better at what we do every day. This "leveling up" means that we not only continue to give our clients the very best, but we create an environment for growth for our employees and a business that is well poised to tackle the future. Sound like the organisation for you? Visit our [talent pag](https://www.smokeci.com/talent_and_careers)e to view our current vacancies. - [Tweet](https://twitter.com/share) [![Managing the Voice of the Customer in Times of Crisis](https://www.smokeci.com/hubfs/Storm.jpg) ](https://www.smokeci.com/content/managing-the-voice-of-the-customer-in-times-of-crisis-1) 1 min read #### [Managing the Voice of the Customer in Times of Crisis](https://www.smokeci.com/content/managing-the-voice-of-the-customer-in-times-of-crisis-1) [![Picture of Smoke Customer Intelligence](https://www.smokeci.com/hs-fs/hubfs/2023%20Smoke%20CI%20Website%20Assets/C2A%20Images/Icon-Jpeg.jpg?width=30&name=Icon-Jpeg.jpg) Smoke Customer Intelligence](https://www.smokeci.com/content/author/smoke-customer-intelligence) : 26 March 2020 We live in a world of turmoil. Periodically, unpredictable and unprecedented events shake the very core of our lives. These times require keeping a... [CX Trends & Insights](https://www.smokeci.com/content/tag/cx-trends-insights) [Read More](https://www.smokeci.com/content/managing-the-voice-of-the-customer-in-times-of-crisis-1) [![SmokeCI Announces Ruan Prinsloo as Chief Technology Officer](https://www.smokeci.com/hubfs/Rixongile%20Rivisi.jpg) ](https://www.smokeci.com/content/smokeci-announces-ruan-prinsloo-as-chief-technology-officer) 1 min read #### [SmokeCI Announces Ruan Prinsloo as Chief Technology Officer](https://www.smokeci.com/content/smokeci-announces-ruan-prinsloo-as-chief-technology-officer) [![Picture of Smoke Customer Intelligence](https://www.smokeci.com/hs-fs/hubfs/2023%20Smoke%20CI%20Website%20Assets/C2A%20Images/Icon-Jpeg.jpg?width=30&name=Icon-Jpeg.jpg) Smoke Customer Intelligence](https://www.smokeci.com/content/author/smoke-customer-intelligence) : 07 November 2025 [Johannesburg, November 2025] – Smoke CI, a leader in Customer Experience solutions, is pleased to announce the promotion of Ruan Prinsloo to Chief... [Smoke CI News](https://www.smokeci.com/content/tag/smoke-ci-news) [Read More](https://www.smokeci.com/content/smokeci-announces-ruan-prinsloo-as-chief-technology-officer) [![Bold Vision Drives Bold Action](https://www.smokeci.com/hubfs/Vision.jpg) ](https://www.smokeci.com/content/bold-vision-drives-bold-ambition) 1 min read #### [Bold Vision Drives Bold Action](https://www.smokeci.com/content/bold-vision-drives-bold-ambition) [![Picture of Smoke Customer Intelligence](https://www.smokeci.com/hs-fs/hubfs/2023%20Smoke%20CI%20Website%20Assets/C2A%20Images/Icon-Jpeg.jpg?width=30&name=Icon-Jpeg.jpg) Smoke Customer Intelligence](https://www.smokeci.com/content/author/smoke-customer-intelligence) : 12 November 2019 Big, hairy, audacious goals are what moves Smoke CI forward. Throughout our 10 year history we have set ourselves goals, that from the outside, seem... 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