For many years, CX and Customer Feedback has found a firm place within the B2C environment, with many B2B organisations eschewing formalised feedback...
7 January 2020 – Smoke Customer Intelligence Smoke Customer Intelligence, a Voice of the Customer software provider, has been named as a Notable Vendor in the Gartner "Market Guide for Voice-of-the-Customer Applications" report. Gartner defines Voice of the Customer applications as those able to gather feedback across multiple channels, analyse such data and provide insight via dashboards.
18 November 2019 – Smoke Customer Intelligence It has been said that it takes 10 000 hours to become an expert at something. After a decade, the team at Smoke CI has collectively achieved more than 100 000 hours of CX expertise, but everyday, we continue to challenge ourselves to be better than we were yesterday
18 November 2019 – Smoke Customer Intelligence Measurement creates knowledge. Knowledge creates insight. Insight creates opportunity. When you have the ability to listen to your customers, you have the ability to understand what they want, and then create programmes that deliver exceptional experiences.
18 November 2019 – Smoke Customer Intelligence From the Kreepy Krauly to the CAT scan and Pratley's Putty, South African products have time and again proven their clout on the global stage. While operating from the southern tip of Africa can be challenging, the spirit and acumen within our organisations are unparalleled.
18 November 2019 – Smoke Customer Intelligence Many organisations embark on a CX strategy with a future state in mind. This is of course the starting point of any successful strategy, but those organisations that truly succeed at Customer Experience understand that the end point is an idea, not a destination, and that CX is an evolving, and continuous journey, one that you are never done with.
18 November 2019 – Smoke Customer Intelligence Innovation has become a catch phrase used by many organisations, however, often it is not translated into action or long lasting impact. The bedrock of innovation is creating a reliable and stable base from which technology can be invented and employees can create the future with certainty
12 November 2019 – Smoke Customer Intelligence Big, hairy, audacious goals are what moves Smoke CI forward. Throughout our 10 year history we have set ourselves goals, that from the outside, seem impossible to achieve. This ethos has enabled our growth and inspired us to create client solutions beyond expectation.