Screw it, Lets do it


Customer Experience lessons from Virgin Group  

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Learn from McDonald’s success when it comes to customer experience


There was a stage when McDonald’s clients’ satisfaction was on the decline. After two consecutive years of weakening scores, they focused on customer...

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What’s your customer care strategy? Follow Mr Lawn’s example!


Every business should have a customer care strategy. Surprisingly, most of the businesses we encounter don’t. When problems or complaints arise, as...

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Customer satisfaction wars


Customer satisfaction has become absolutely essential in achieving business objectives as it provides a metric against which to measure and improve...

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