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What the Data Really Says: 6 CX Myths South African Consumers Debunked

Why your assumptions might be costing you loyalty, and what to do instead If you’re still designing your CX strategy...
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The Future of Business Growth is Smart Touch

Businesses that thrive are those that continuously refine and optimise their customer interactions. Smart Touch is not...
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Listening That Works: Why CX Needs More Than Channels

Good feedback isn’t just collected. It’s earned. That’s one of the clearest messages to emerge from our latest national...
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CX for Every Customer: Reaching the Voices Digital Misses

We all know CX should be inclusive. But if your feedback programme relies solely on digital tools, it may be missing...